Story Framework
Free Download
Our Story Framework will help you reach and connect with the people you want to influence.
Truth
A common ground
Problem
The root cause
Tension
The context
Solution
A fresh approach
Vision
The big picture
Invitiation
A call to action

Download our free e-book
This guide will help you convert your features and benefits into a compelling narrative. You'll learn why stories are so powerful in Marketing and how to use a simple framework to build your brand story.
And you'll get detailed instructions on using the framework, a guide to conducting a story interview, a Story Framework worksheet template, and specific examples for inspiration.