Story-Driven Content, Campaigns, and Strategy.
IT ALL STARTS WITH A GREAT STORY.
Making a great video is complex, but it doesn’t have to be hard. We combine the ART of storytelling with the SCIENCE of messaging to SIMPLIFY the storytelling process and create engaging video content that creates results. Our video products are designed for a variety of marketing & content channels.
LEADERSHIP & LEARNING
Where content meets digital marketing.
If you’re going to invest in content, make sure it moves the needle. Our experience in Digital Marketing and Corporate Strategy means we understand the bigger context. We can help you validate your ideas, come up with new ones, or develop a plan to engage your audience with content.
Video-centric Advertising. Social, and Inbound Marketing.
We conceive and launch story-driven marketing campaigns to help tell your story to new audiences and foster deeper relationships with those you already know. We take your story and amplify it through paid advertising, social media, and inbound marketing.
In some cases a campaign is an add-on to a video we’ve created, while in others it’s a long-term content partnership. We’re also a certified Hubspot partner, which gives us access to a host of resources and ensures we know how to use the principles of Content Marketing to help you grow.
We optimize video content for highly targeted pre-roll campaigns across networks like YouTube, Instagram, and Facebook. We can run the whole campaign or work with your team to get the content to the right people, then make sure we can convert interest into leads.
We supplement video content with web content, blog posts, landing pages, images, PR and social content that creates a powerful engine to attract and convert new leads.
We use our story-driven marketing framework to create TV spots, without all the unnecessary costs and headaches of a traditional agency.
A good Paid Search campaign is an extension of your story, not as an independent and disconnected campaign. This is where our expertise in story-based content helps-- we use the characters, setting, tension, resolution and/or response in the Ads to make sure your message is always interesting and well integrated.
Video content is well suited for social media, and a well-designed campaign can introduce your organization to a massive audience-- and get many of them to become customers and fans. Our social campaigns all start with video, typically broken into bite-sized stories that are easy to share and optimized for platforms like Facebook, YouTube, and Instagram. We supplement video with graphics and posts to stimulate discussion and community engagement.
Sometimes delivering your content through an existing channel like your Web site or YouTube won’t do. A custom Web or Mobile application gives you more control over the experience, including personalized content and more detailed analytics to track engagement.