Problem
When it comes to finding a natural gas supplier, most people think all providers are the same and choose the offer with the lowest rate. But there’s much more to this decision than price. Rather than highlighting low introductory rates and promotional offers that expire without notice, Walton focuses on delivering reliable, dedicated, and friendly customer service. And they invest in their local community because it’s the right thing to do.
But how do you educate the audience on their buying decision, persuade them to look beyond the rate, and convince them that Walton Gas is a better overall value?