Results
We were able to take amazing testimonials from a variety of members, from a heart transplant survivor to a mother who lost her daughter at age 4, to a father and daughter who found a common ground through Echelon. We focused on how their members use the equipment to improve their lives, including some using the tight-knit Echelon community as a means of therapy. In the filming process, we also helped Echelon feel confident that we were creating compelling, safe content that captured their brand voice and made their products look enticing.