Marketing and Communication experts are in a unique position to use our collective creativity and firepower to inspire, guide, and manage through a crisis. How well we come out of this on the other side will depend on our ability to adapt and change…and do so quickly AND in the right direction. We need more[…]
Marketing Through a Crisis
By Bryan Owen BP Essentials, Marketing, Strategy Mar 20, 2020
Stop Marketing and Start Influencing
By Bryan Owen BP Essentials, Marketing, Strategy Feb 07, 2020
Influence is the currency of relationships. And relationships drive business. Influence is the thing that we try to exchange when we create an ad, talk to a prospect at a trade show, or send an email to a customer list. We give them information— wrapped in an emotional appeal— and they return attention, time,[…]
The Rise of Content Marketing
By Bryan Owen Marketing, Strategy Jun 20, 2019
Ever since a forward-thinking enterprise paid for the first advertisement in a French magazine in 1836, Marketers have been struggling to solve a single fundamental challenge. How do you find people who would care about your product and then tell them how great it is? The solution so far has been to pay for a[…]