June 2019


Ever since a forward-thinking enterprise paid for the first advertisement in a French magazine in 1836, Marketers have been struggling to solve a single fundamental challenge. How do you find people who would care about your product and then tell them how great it is? The solution so far has been to pay for a[…]

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We are social creatures, and as such we depend on others for our survival and happiness. Our body relies on a number of signals to help us survive and navigate a really complicated social environment, usually undetected by our conscious mind. It turns out those signals can also be triggered by a really good story.[…]

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