Between Pixels is a video production, advertising, branding, and digital marketing agency.
We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.
10+
Years in Business
100+
Clients Served
WHAT WE DO
Story-driven content, campaigns, and strategy.
Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.
Award Winning
Multidisciplinary Team
HOW WE DO IT
We help organizations reach and connect with the people they want to influence.
By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.
...and a few of our clients:
It all starts with a great story...
Great messaging isn’t easy. But it should be simple.
In the videos below, we’re going to unpack our trusted Story Framework – our model for creating video content and marketing campaigns for hundreds of organizations. It’s backed by science and used by marketers, communicators, and business owners that need to build influence in their audience.
STEP 1
Audience
Getting information about your audience is easy. But getting insights about how and why they make decisions takes much more effort and creativity. Common attributes like age, gender, household income tell us very little about the true motivations of our audience. Every person has a story, and the more you know about the real background of your audience, the better relationship you'll have with them.
STEP 2
Truth
A bold truth statement helps you win the first five seconds of an interaction. It's the hook that helps the audience understand that your solution is relevant to them.
STEP 3
Problem
Everyone has problems. But when it comes to messaging, we often fail to recognize the "real" (root) problem that drives action. Or we solve it in a way that doesn't reflect a deep understanding of what our audience really cares about.
STEP 4
Tension
Tension is the thing that causes a physiological response from an audience, it's what makes them "feel". And while you're not writing a screenplay for a movie, you can use it to connect information with emotion, which results in better retention and brand affinity.
STEP 5
Solution
Talking about your solutions is probably pretty easy. Unfortunately, most of us fail to understand how to present it in a way that connects with the audience. Your solution needs to reflect a deep understanding of the root problem you're trying to solve and the context in which you are presenting your solution.
STEP 6
Vision
What would life for your audience look look like if you were able to realize your vision? Think about how your success would change the lives of those you sell to or serve, then figure out how to get them excited about that future.
STEP 7
Invitation
You don't always need to ask them to buy, click, or even respond at all. Sometimes the goal is to change their opinion or get them to consider you when they're ready to pull the trigger. But you still need to invite them to think, feel, or do something different.
BetweenPixels HQ
22 Trammell St SW
Suite B
Marietta, GA 30064
Your Story Deserves To Be Told.
Our marketing, video, and live event services are here to help.